You’ve got a great team, a great image, and a strong following. Now about your sign….
Many nonprofit organizations have struggles in this area. The majority of these issues may be:
TIMELINE & PLANNING:
There may be a rush to get your physical location open for a grand opening or a ribbon cutting ceremony and not enough time allotted for the design, construction/fabrication, possible permitting, and installation of a sign. Many times, a nonprofit may find itself in a situation that “a handmade poster will work for now”. This solution is more of a detriment to the overall image, as well as a potential questioning of the organization’s professionalism.
Banners are a great low-cost solution for these types of situations. They can be easily set up and displayed, and (importantly) are cost-effective with a quick turn-around time.
With full-scale PDF artwork, we offer a two-day turnaround on hemmed and grommeted full-color outdoor banners and a next day ship to your location. Additionally, our banner prices are approximately 33% lower than the national average for online banner companies.
BUDGET:
This is always the big one. Your image and representation can be just as important as your accountability to your Board of Directors, as well as your benefactors and donors.
Here are some of our recommendations in focusing on clean signage with the maximum impact:
Do you need visibility but are debating on changing your brand?
If so, stick with options like vinyl and banners to keep the budget line lower.
Are you anticipating a change of location or facility?
Most signs can be relocated. Don’t let a possible venue change deter your decision to upgrade your visibility as you may lose out on the here-and-now.
With so many material options, what is the best option to go with?
Focus primarily on your needs. Do you need a lit sign? Then a cabinet or face-mounted halo/face-lit panel sign may be a perfect solution. Do you need something simple with dimension that will stand the test of time? Our laser cut acrylic can add varying dimension for that “pop” factor that is budget-friendly.
These are just three of many things to think about while thinking through your signage options.
If your organization is contemplating moving forward with a new sign, please reach out to us. We would be more than happy to discuss your options and all the aspects that will help fulfill your needs.
EIGHT KEY POINTS TO CONSIDER WHEN BRANDING A NONPROFIT
What are some of the key things to remember as you’re working to get your message out?
KNOW YOUR SOCIAL MEDIA PLATFORMS
In this article, we’ll discuss the basics between the platforms as well as some of their individual strengths and weaknesses.